These days everyone can write.
But reading between the lines? That's a craft.
Edited By is an Australia-based copywriting studio helping brands find the words worth reading, not scrolling past.
Whether you're an established brand due for a refresh, a new business buried on page three of search, or an agency in need of a safe pair of hands (minus the hand-holding), we write copy that's strategically crafted to cut through and convert.
In a landscape where AI can generate a brief in seconds, the differentiator isn't who can write. It's who can think beyond what's already been done.
At Edited By, that's where every brief begins, before the first word even hits the page.
“Audiences have developed a finely tuned radar for what's real and what isn't. A genuine voice and the willingness to break the rules has never been more valuable.”
ERIN BERRYMAN
FOUNDER, EDITED BY
For Erin, good copy has always been about more than the words on the page.
As a copywriter, award-winning editor and the founder of Edited By, she brings a natural instinct for what makes an audience read, remember and return.
With over a decade of experience in public relations and media, Erin brings something rare: a journalist's instinct for what makes a story land, a marketer's eye for conversion and genuine authority across industries.
She cut her teeth in PR, where getting results meant understanding what makes an audience tick. Years in media sharpened that instinct further.
Today, you'd be hard-pressed to spot her words, which is precisely the point.
Brands return to Edited By time and time again for Erin’s ability to truly slip into a brand and speak its language.
What she brings to every brief isn't just words. It's the human experience that can't be prompted.
Having touched the fabric of a new collection, walked the hotel’s floors ahead of opening, tasted the menu before it's printed. That sensory instinct is what makes a reader feel something through a page.
Her words have appeared across campaigns, commercial content, editorial features and brand storytelling for some of the world's most recognised brands.
To name a few…
Beauty & wellness Avène, Bondi Sands, Clarins, Dermalogica, ghd, Gucci Beauty, HydraFacial, L'Oréal, LVMH, Professional Beauty Magazine, Shiseido, Swisse
Fashion & lifestyle Bendon Lingerie, BLUNT Umbrellas, Boohoo, Hera Couture, Michael Hill, moochi
Food & beverage Amisfield Winery, Cadbury, Heinz Wattie's, Maker's Mark, Nespresso, Roku Gin, V Energy
Travel & tourism GO Rentals, Hilton, ibis, MGallery, Mövenpick Hotels & Resorts, Pullman Hotel, QT Hotels & Resorts, SO/, Sofitel, Tourism Fiji
Corporate JLL Australia, JLL New Zealand, RD Group
Not-for-profit Child Cancer Foundation, World Wide Fund for Nature (WWF) Australia